Sometimes they just shuffle it to create change. Our marketing people are here, youre very good. This is the org chart question now. This thread is archived Film series [ edit] I think every CEO has but one tool, and its shuffling the org chart to solve problems. I only say this to you because thats how we do that sale. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? Is there any way to actually innovate? Yeah, we do too. Its really that simple. The counterexample there is obviously Joe Rogan at Spotify. 2023 Vox Media, LLC. It has been fun, if nothing else. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Will Ferrell has started a podcast as the character he played in the movie of the same name. Its what we do. Is that part of your business affairs team, just selling the IP out? The NFL is very similar. See omnystudio.com/listener for privacy information. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. What is your framework for making decisions? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. You mentioned that you had experimented with subscriptions. One was just investment. No Longer So. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. I also think theres a new thrust in influencer marketing. As that has happened, this thing has come along called audio. All of our attention is on audio now because of podcasting. Glass-walled conference rooms where they just come up with funnier promo codes? Every single question is about org charts. Thats what it sounds like. The last thing Id say is more of a human thing. Think about that for a second. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . And everything in between. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Hello, my friend. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. We were actually working and trying to make change together genuinely. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. They had seven or eight podcasts that they were making. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. Exorcising some demons in Rons man cave. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Thats where the VC money went. Do you care? Our job was really simple. We tried it. Its called Hot Pod, written by our very own Ariel Shapiro. Weve arrived. We are interested in video. Im open to video. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. I dont think this is wishful thinking. Its a massive amount of the stuff we take in and that we call the media. To try to help with this, iHeart, the multi-platform group, built a product called smart audio thats really cool. You should buy streaming. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. This one was definitely very real. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. You got it. We need certain things to calm down and other things to end. All Rights Reserved, By submitting your email, you agree to our. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Its not like, I spent 95 percent of our time on Will Ferrell. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Join America's favorite . You are describing a mature company. The Ron Burgundy Podcast. You just saw it happen. Its just like life. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. I really just keep going back to this notion that its perfect the way it is. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The other is the digital audio group. Sometimes these restructures are a little bit fake. The Ron Burgundy Podcast. The core fundamental, pretty consistent business model of podcasting is a rev share model. You should subscribe to it. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. I told you it was all about org charts, and Im not even to the org chart question yet. I dont have this concern in podcasting. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. It has been a pitfall of digital media from day one. How do you tend to the things in the library that arent the celebrity shows? The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Eighty million Americans a week listen to podcasts. It thrives when it is a widely distributed medium. We give a ton of in-show podcast promotion as well. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. We're the Film Fanatics. The money from each of these pipes is not the same. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. It is a centralized medium when it comes to RSS feeds. Conal and iHeart Digital earned that success by doing some unconventional things. Its actually a lot of different things. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Hes like, I want to get as much audience as possible. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. The second reason is parallel pathing. It made it the medium that the internet promised creators it would give them but hadnt yet. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Inside iHeartMedia, its an audio company. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. We do all kinds of advertising models with Malcolm and his team. You have to make a lot of decisions. The Ron Burgundy Podcast on Apple Podcasts 68 episodes Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Aren't. Real. Theyre killing it right now. Thanks to Ariel who did an amazing job. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. Thats a really cool medium if only it were video. Podcasting is not video. We also co-own a company with Will Ferrell. Thats good. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We take this for granted as creators, as publishers, and as networks. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. You should start one. But Ill talk you through why. Wheres the tension there? How do you do it? We do talk to them. In Chicago, I sat in front of OMD. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Are you doing that? See omnystudio.com/listener for privacy information. Whats your best TikTok meme? Broadcast radio is a highly formatted media type. Thumbs up or thumbs down, library. Do you convert people to Apple Podcast or to Spotify? We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra.
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